In January 2022, Exploding Kittens participated in the London Toy Fair for the first time and I was assigned to help with the design of the booth. I couldn't have been more excited! In looking at the space blueprint and considering the games listed, I decided to design the space to have a bright Exploding Kittens sunset feel as a different way of showcasing brand colors.
For the entrance, I designed a band of cats derived from the Exploding Kittens logo symbol as an engaging way to attract attendees, and to maximize the front panel.
The right wall displayed non-Exploding Kittens franchise games. I wanted to create something impactful yet simple to give each game equal importance, while not demanding more attention than the rest of the booth. To match the overall aesthetic of the booth sunset design, I pulled all the main game colors and re-arranged them to create a rainbow wall.
The back wall displayed games from the Exploding Kittens franchise so I kept the main icon on that wall to keep tying the brand with the original game. The mountain backdrop is a wrap from the left wall for a slightly more immersive and cohesive feel.
Since the left wall had the most visibility, I designated it as the main brand wall showcasing the DTC cat and atmosphere welcoming participants into the booth.
