In 2018, the Petersen Automotive Museum debuted The Roots of Monozukuri: Creative Spirit in Japanese Automaking, an exhibit focused on the “how” and “why” of Japan’s automotive industry dominating the roads featuring cars from the 1970s. I took inspiration from the balanced and harmonious layouts of Japanese scrolls, which when sketching, realized the stacked word also assisted in teaching the pronunciation of the word.
Above: To my pleasant surprise, the exhibit book cover, shirt, and poster, illustrated by Guy Allen, are based off of the ad design.