In 2019, the Petersen Automotive Museum debuted Building An Electric Future, an exhibit presented by and in collaboration with Volkswagen. The exhibit focused on the company’s restructure of focusing on electric vehicles, as well as hybrids. I was tasked with the branding and advertisement and had the idea to represent Volkswagen's starting point by illustrating the type in an electrical grid. I looked up an electrical diagram of a Volkswagen vehicle, asked my husband (a mechanic) for further pointers, and designed the grid to start at ground, and grow as it got to the main title.
Above: Exhibit ad for LA Weekly.
Above: Final exhibit brand design, seen on scrim.
Above: Exhibit scrim featuring title design.
Above: Banner ad.