In 2019, the Petersen Automotive Museum debuted Building An Electric Future, an exhibit presented by and in collaboration with Volkswagen. The exhibit focused on the company’s re-structure of shifting to electric vehicles as well as hybrids. I had the idea to represent Volkswagen’s journey as an electrical grid, starting from ground and arriving at the charge.
To understand what this would entail, I searched for an electrical wiring diagram of a Volkswagen vehicle for reference, and asked my husband (a mechanic) for further pointers. To achieve the final look, I created a hybrid (no pun intended) of creative leniencies for the overall effect with accuracy that a true car fan might appreciate.
Below: Exhibit ad for LA Weekly (B&W ad space).
Below: Final exhibit brand design seen on printed event sign.
Below: Exhibit scrim featuring title design.
