In 2023, Exploding Kittens introduced its first value travel line called Grab & Game. I was fortunate to lead the design of the box which had 4 main goals: meet specific sizing requirements, enhance the customer experience of opening from other competitors, be as sensitive to COGs as possible, and be visually unique against all competitor tuckboxes.
The result was a tuckbox with a cover flap that closed at the bottom. The diecut met the size requirements, looked unique, was naturally cost friendly being a tuckbox, and the opening provided the customer with a very large opening for ease of grabbing and repacking the components.
