While employed at the sampling company instant.ly (formerly uSamp), they needed to deliver statistics about their American- and European-based panel to clients, and were looking for something refreshing that fit their style. At the time, instant.ly had a mini hollow-cube pattern, which I used as one of the main elements of the book to represent the millions of panel members. I also created line work for the European panel book to help that design stand out since it was a smaller sample.
